Product Lead & Systems Engineer

Beka
Sordia

Tbilisi, Georgia  ·  Available for Collaboration

I architect systems that eliminate inefficiency — building custom CRMs, automation platforms, and business intelligence tools that turn operational chaos into competitive advantage.

Beka Sordia
Current Role
TFOX · Product Lead & Systems Engineer
4+
Companies
85+
Hrs Saved
95%
Automation
Who I Am

Builder. Strategist.
Systems Thinker.

I'm a 20-year-old Product Lead & Systems Engineer based in Tbilisi, Georgia, studying Business and IT at New Vision University. In just over a year of professional work I've grown from a sales associate to a systems architect advising C-level executives — across five distinct roles and organisations.

My expertise sits at the intersection of business strategy and technical implementation. I don't just understand operations, I build the tools that transform them — from custom CRMs displacing $5,000+ in SaaS costs to AI-powered platforms cutting evaluation cycles by 85+ hours.

I believe the best technology is invisible: it just makes everything else faster, smarter, and cheaper.

Core Skills
TypeScript
Frontend / Backend
PostgreSQL
Database Design
Python
Automation / APIs
Supabase
Cloud Backend
Startup Consulting
Strategy & Advisory
Business Consulting
Process Transformation
AI Integration
LLM Workflows
HubSpot / Odoo
CRM & ERP
Career Journey

Experience &
Milestones

Nov 2025 — Present
TFOX
Tbilisi, Georgia
Product & Technical Operations Lead
  • Architected a proprietary CRM from scratch — migrating sales from fragmented Excel/WhatsApp to a centralised relational database with mobile support, 1C ERP integration, KPI tracking and real-time notifications. $5K+ SaaS Savings
  • Engineered a "Zero-Overhead" system design staying entirely within free-tier cloud limits through extreme optimisation.
  • Consulting CEO and senior management on IT strategy, aligning business goals with technology implementation.
  • Leading technical aspects of the sales cycle — presenting complex software solutions and negotiating strategic partnerships.
Nov 2025 — Present
BuildHop
Tbilisi, Georgia
Founding Team Member — BuildHop Georgia
  • Overseeing and leading the rollout strategy for BuildHop in the Georgian market.
  • Onboarding and supporting local users on the platform through hands-on user success initiatives.
  • Representing the rollout initiative in startup accelerators, building visibility and partnerships in the local ecosystem.
Feb 2026 — Present
Conceptdigital
London, UK · Remote
Technical Advisor & Systems Consultant
  • Providing strategic guidance and mentorship to the development team on system architecture and complex troubleshooting.
  • Overseeing stability and performance of deployed automation frameworks including the Startup Support Platform and Construction Dashboards.
  • Executing high-impact mini-projects and system optimisations on demand to support evolving business requirements.
Jun 2025 — Feb 2026
Conceptdigital
London, UK · Remote
Automation & Systems Engineer
  • Built a UK government startup support platform with AI scoring, classification and personalised feedback — cutting manual evaluation by 85+ hours per 100 applications. 85+ hrs / 100 apps
  • Constructed a construction management dashboard integrating Gmail, Sheets, Drive and HubSpot APIs — saving 60+ hours/month per worker. 75% less manual work
  • Led data migration and personalised CRM environment setup in HubSpot for a construction management company.
Nov 2024 — May 2025
Conceptdigital
London, UK · Remote
Business Operations & Automation Engineer
  • Eliminated 95%+ of time spent on manual email campaigns and lead generation through automation. 95% time reduction
  • Built an AI Proposal Drafting tool converting meeting transcripts into polished proposals — saving 2 hours per proposal.
  • Delivered a Talent Pool Management System cutting candidate shortlisting from minutes to seconds with 70% less data entry.
Aug 2024 — Nov 2024
Conceptdigital
London, UK · Remote
Sales & Business Development Associate
  • Drove sales pipeline growth for software solutions via cold calling and targeted social media outreach.
  • Managed the full sales cycle from discovery and technical consultations through proposal writing and deal closing.
  • Optimised CRM usage to improve tracking, pipeline visibility and reporting accuracy.
May 2025 — Jul 2025
NeoStream
Georgia
Technical Project Lead
  • Led the full RS.ge ↔ Odoo integration — coordinating strategy, architecture and execution across teams.
  • Developed custom Python middleware implementing SOAP-based communication for secure structured data exchange.
  • Managed cross-functional collaboration between internal teams and Neostream.ai throughout the integration lifecycle.
Selected Work

Key Projects &
Impact

01
⚙️
TFOX Proprietary CRM
Full-stack CRM built from zero — replacing Excel/WhatsApp with a centralised relational database featuring mobile support, 1C ERP integration, KPI tracking and real-time comms.
$5K+ SavedZero OverheadTypeScriptPostgreSQL
02
🚀
AI Startup Evaluation Platform
Dynamic form system with Supabase backend for a UK government programme. Integrated AI scoring, classification and personalised feedback for startup applications.
85+ hrs savedAI-PoweredSupabase
03
🏗️
Construction Mgmt Dashboard
Multi-API dashboard connecting Gmail, Sheets, Drive and HubSpot. Automated reporting and notifications for construction project management — 75% less manual work.
75% Less Manual60+ hrs/mo savedHubSpot API
04
🤖
AI Proposal Drafting Tool
Converts raw meeting transcripts into polished client-ready proposals automatically. Saves 2 hours of manual writing per proposal, enabling focus on relationships and closing.
2 hrs/proposal savedLLM IntegrationPython
05
👥
Talent Pool Management System
HR headhunting system with validated form inputs, advanced search, filtering and analytics. Transformed candidate shortlisting from minutes to seconds.
70% less data entryAdvanced SearchAnalytics
06
🔗
RS.ge ↔ Odoo Integration
Enterprise integration between Georgia's tax authority portal and Odoo ERP. Custom Python middleware with SOAP-based secure data exchange.
Enterprise ScalePython / SOAPOdoo ERP
07
🌍
BuildHop Georgia Launch
Founding team member leading the Georgian market rollout — go-to-market strategy, user onboarding, and representing the initiative at startup accelerators.
Market LaunchUser OnboardingStartup Ecosystem
Career Trajectory

Rapid & Consistent
Upward Growth

Q1 '25
Q2 '25
Q3 '25
Q4 '25
Q1 '26
Proj.

In just over 14 months I've transitioned from a single income stream to a multi-source professional portfolio — growing responsibilities, income streams and scope simultaneously.

What started as a sales role quickly evolved into engineering, architecture and strategic consulting. Each new position expanded impact, not just title.

Core belief: the fastest way to grow is to build things that matter — systems that solve real pain points and deliver measurable ROI.

Education & Credentials

Certifications &
Education

🎓
Business & Information Technologies
New Vision University · 2023–2027
💻
CS50x Introduction to Computer Science
Harvard University · 2021
🌐
English ACCESS Microscholarship
U.S. Embassy Programme
📊
Data Tracking & Management
Professional Certificate
Let's Work Together

Get in Touch

📍
Location
Tbilisi, Georgia

Ready to Build Something?

Whether you need a custom system built, a business process transformed, or a strategic technical advisor — I'd love to hear about your challenge.

Send a Message